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Popular products don’t pay off. Consistent ones do. You would have made 20% lower return if you simply chose popular products. PrimeInvestor will ensure you invest in the best.

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Prime Blog Articles

Cut out the market noise. Stay on top of what's relevant to you.

Prime Recommendation: A lesser-known equity fund for uncertain times

When uncertainty is the name of the game today, investing in an equity fund may not be at the top of your to-do list. But for long-term investors, markets like these offer good buying opportunities. For such investors, a multi-cap fund that uses a core of large-cap stocks and adds returns by selectively picking mid-cap and small-cap stocks will serve well.

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Quarterly review: What’s changing in Prime Deposits

These are extraordinary times for fixed income investors. Interest rates, after recent rate cuts by the MPC, are ruling at lows not seen in the last two decades. The repo rate of 4.4% today is even below levels seen during the global financial crisis. Keeping all this in mind, we have made significant changes to our curated list of deposits. Here are the three key sets of changes to the list and why we made them.

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Prime Strategy: 3 funds to beat the low-interest rate regime

While you can still seek solace in small savings schemes, at this juncture select pockets of debt funds also offer opportunities for those with a minimum 2-3-year time frame. We have therefore crafted a portfolio of 3 funds for you to optimally take exposure to quality credit and gain from a rate fall.

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What our customers say about us...

Mandar Diwakar
Mandar Diwakar@MandarDiwakar
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Wish you all the very best. You are doing a great job of educating and guiding "do it yourself" investors like me. I feel proud to be a primeinvestor subscriber.
Sriram Murthy
Sriram Murthy@sriramaussie
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I subscribed and must say it's one of the best... @srikan2 and @AaratiKrishnan I have been following in various platforms like naanayam vikatan and business line... Though I had some idea of certain funds but their articles and recommended funds confirms that we r on d right path
Karthik Raghu
Karthik Raghu@KarthikRaghu10
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This site is brilliant... Started with one article and ended up reading four! Crystal clear, actionable and precise! All the best to your team.
Nithin Lakshmanan
Nithin Lakshmanan@nithin_lakshman
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Fantastic initiative. Wonderful pricing! Thumbs up!👌🏽
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