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Popular products don’t pay off. Consistent ones do. You would have made 20% lower return if you simply chose popular products. PrimeInvestor will ensure you invest in the best.

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Prime Blog Articles

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Prime Views: What should you do with your investments now?

Over the past few weeks, we’ve received several questions from you on performance of the funds you hold, and what the course of action should be. In both debt and equity, recent returns have given enough cause for worry. So we’re listing out various categories of investments you may holding which are seeing volatility, and what you should do about them.

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In emergencies, liquidity is king

The COVID-19 outbreak in India is wreaking unforeseen damage on household finances by leading to runaway expenses, interrupted incomes and a heightened risk of job losses. This has served to underline that an emergency or contingency fund should be the starting point of any financial planning exercise. But how large should this contingency fund be and where should it be invested? This crisis offers a few lessons.

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What our customers say about us...

Mandar Diwakar
Mandar Diwakar@MandarDiwakar
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Wish you all the very best. You are doing a great job of educating and guiding "do it yourself" investors like me. I feel proud to be a primeinvestor subscriber.
Sriram Murthy
Sriram Murthy@sriramaussie
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I subscribed and must say it's one of the best... @srikan2 and @AaratiKrishnan I have been following in various platforms like naanayam vikatan and business line... Though I had some idea of certain funds but their articles and recommended funds confirms that we r on d right path
Karthik Raghu
Karthik Raghu@KarthikRaghu10
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This site is brilliant... Started with one article and ended up reading four! Crystal clear, actionable and precise! All the best to your team.
Nithin Lakshmanan
Nithin Lakshmanan@nithin_lakshman
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Fantastic initiative. Wonderful pricing! Thumbs up!👌🏽
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